What we build
Two kinds of mockup, one pipeline.
A mockup exists to collapse a disagreement. When someone holds a dummy in their hands — at the weight, substrate, and finish the real pack will ship at — the arguments about panel balance and ink coverage tend to resolve themselves.
Our physical mockups are built on the actual production substrate wherever possible. Our digital mockups run through the same ICC pipeline that feeds our press floor, so what you approve on a calibrated display is what the press will hit.
