Substrate-matched proofs produced on reference proofers, couriered overnight to brand and retail teams — the last honest step before the press.
A soft proof tells you whether the file is right. A physical proof tells you whether it will print right. We produce substrate-matched physical proofs on reference proofers, in a color-managed environment, under D50 viewing conditions — and ship them to you overnight.
It's the cheapest argument to avoid on press, and the one we most rarely have.
