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Additional · 06a

Style guides written from the press backward.

Brand books that production teams actually use — grounded in achievable ink, substrate, and finishing specs, not aspirational mood boards.

Deliverables
PDF guidelines + working Figma / InDesign library
Scope
Color, type, imagery, pack grid, legal
Format
Stand-alone or paired with Adaptation
What we write

A guide that holds when the program scales.

Most brand guidelines are written by a design team, printed once, and quietly ignored by every production partner after month three. We write guidelines the other way around — starting from what the press can actually hit, the substrates your program actually ships on, and the legal panels the regions actually require.

The result is a document that gets used at intake, at color sign-off, and at audit — not just pitched to executives.

What's inside

Scope.

In-house

Bring us the brief.

sales@benchmarkdesign.org →